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Why You Need Professional SEO Services

Would you pay your 15 year old child to do your corporate taxes?

or

Pay your brother-in-law the mechanic to represent your business in a legal dispute with a client?

Of course you wouldn’t, that’d be like flushing good money down the toilet, but…

That’s EXACTLY what many businesses do when seeking to increase revenue from their website – they hire an amateur who offers their services at a bargain.

Why Your Marketing Strategy Should Include Optimizing Your Website

Think about the last problem, issue or opportunity you faced.

If you’re like most, you researched products, services or best practices online. If you have an advisor in that field, you likely researched the solution they offered or explored other solutions. All from the convenience of your mobile device or desktop computer using your search engine of choice (an April report by Net Market Share indicated 77% use Google).

Your prospects are doing the exact same thing. If they find you on the 1st page of the search results congratulations, you’re well on your way to turning your website into a printing press for money. If your website is buried past the first page, it’s time to explore investing in professional Search Engine Optimization (SEO) services.

What is SEO?

Search Engine Optimization (SEO) is the deliberate process of placing your website higher in the search engine organic results. It covers both the creative and technical elements needed to drive traffic, improve rankings, and increase brand or business awareness in the top search engines (i.e. Google, Yahoo and Bing).

SEO services include many aspects ranging from creating a website that meets the internet’s technical standards, to optimizing what’s shared on your website while improving your reputation on the internet for your products and services. However, SEO is simply not about building websites that are search engine-friendly. It’s also about converting your new website visitors into paying customers/clients.

Organic vs. Paid Search

Search Engine Optimization is a continuous process that boosts the visibility of your website in the search engine results pages. Pay-Per-Click (PPC) is an internet based advertising model that directs traffic to your website by paying a publisher (a search engine provider) whenever your ad is clicked.

According to a web search report, slightly more than 5% of all traffic on the internet is generated from paid advertisements. Meaning, if your marketing strategy excludes SEO, you’re missing almost 19 TIMES as much traffic (hope those ads are cheap, unfortunately they rarely are).

Why You Need a Search Engine Marketing Professional

A Search Engine Optimization professional works with you to define a value-based strategy to monetize your website. Then reviews, analyzes, and implements changes to your website, optimizing it for the search engines while guiding your new visitors to take the action to enter your marketing funnel.

Your SEO professional must understand your products and services, your sales process, be adept at influencing visitors to take action via their copywriting skills, target specific keyword phrases after researching their potential and serve as the link between your company’s leadership, marketing, sales and IT departments.

Optimize for Relevant Keyword Phrases

SEO services begin with the identification of search terms (called keyword phrases) used by your target audience when they are searching for services or products you offer. Your SEO professional will help you find relevant, monetizable keywords they can rank your website for in as little as 3 to 6 months. The selection of phrases you’re unlikely to monetize or one that will require longer than 6 months to rank is an indication the provider you’ve selected does not have your best interests in mind.

SEO Pricing

While the benefits of SEO are clear, the price of achieving those results must include an analysis of the value they return to your business via increased revenue. Making a $200, $300 or $400 / month investment in SEO that returns $0 in additional revenue is just lining the pockets of your SEO provider. On the other hand, investing $2,000, $3000 or $4,000 / month in SEO that returns $20,000, $50,000 or even $100,000 in additional revenue feels like a real bargain.

Conclusion

If you’re serious about competing in today’s internet economy (and you should be), adding a professional SEO partner to your team makes great sense. Doing so should be one of the single most important elements of your company’s marketing efforts. Optimizing your website to rank on the first page of the search engine organic results, then crafting a visitor experience that positions you as a trusted advisor will dramatically increase your cash flow, allowing you to build and grow the business you desire.

Complete the SEO Audit form at the top of the right column and we’ll share an initial roadmap with you to transforming your website into a sales professional working 24 *7 on your behalf.

9 Comments

  1. Doing DIY SEO can be tempting. But learning SEO is a trial and error approach. What you see on these tutorials sometimes just ain’t true. Ranking sites as easy as 1, 2, 3. Wow. I hope that was that really easy. If your business targets highly competitive keywords, it’s just really not worth it to attempt doing SEO yourself.

    Reply
    • Agree completely Tim, businesses should stick to their core competency and outsource services with professional organizations with the capabilities they desire. If ranking your products/services in the organic search results is included in your marketing strategy (and it should be if the average transaction size is over $300), selecting an agency to find and monetize KW phrases is the absolute best marketing investment a business can make.

      Reply
  2. Investing in paid ads blindly is a surefire way to lose a lot of money. I’m telling you, 5 bucks per click is not cheap at all. When you are looking for an agency to run your SEO campaign, look at their track record first.

    Reply
  3. Don’t be fooled by some SEO companies that uses shady techniques to rank. Instead of helping you to rank, they might get you penalized. Make sure you choose one that uses effective strategies to help your business grow. I know that there is no such thing as “WHITE HAT”, but I’d rather go with the company that says that, than to go with the one that wears the “GRAY HAT”. All link building strategies are against Google’s webmaster guidelines. But links are necessary to rank, just avoid the ones that uses spammy methods.

    Reply
  4. Google and the other search engine’s algorithms are getting smarter every day. If your business depends on it, why risk the chance of getting penalized by doing DIY SEO? Hire a good company and I’m pretty sure that you’ll not regret your decision.

    Reply
  5. I see a lot of companies and businesses out there that are wasting a ton of possible income by not building and optimizing their websites. The ability to adapt through this digital age is one crucial factor to the longevity of a business. Your competitors are probably doing it now and intercepting the people that should’ve been your customers.

    Reply
  6. In my opinion, if you’re not doing SEO today, you’re letting a lot of opportunities slip away. Most mobile searches also tends to convert more, so your site needs to be mobile optimized also. A hard feat to do, especially if you’re busy managing your business. It’s necessary to hire the pros to do it for you. Believe me, as soon as your site begins to convert, the price is gonna be worth it.

    Reply
  7. If you’re busy managing your business, it’s a good idea to hire an SEO company to handle all your marketing campaigns instead of wasting your time learning the nitty-gritty. I know it’s quite pricey, but it’s totally worth it because of the hot leads that will come in. There’s also a thing called the LTV or lifetime value that computes the overall profit that you will get. Just make sure that you hire a decent one that doesn’t promise “instant” rankings.

    Reply
  8. If you have a business and you’re not taking advantage of SEO, you’re leaving behind a huge amount of potential clients and leads. Your competitors will get those customers instead of you. Online presence for a business is very important nowadays because most people have their laptops and smartphones. Hiring a professional SEO person is a good choice because they will create a custom battleplan for you on how to outrank your competitors. I know it’s not cheap, but it’s definitely worth it with the leads coming in.

    Reply

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Why You Need Professional SEO Services ultima modifica: 2017-06-07T23:31:52+00:00 da Intercept Marketing
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