Why You Need Professional SEO Services
Would you pay your 15 year old child to do your corporate taxes?
Pay your brother-in-law the mechanic to represent your business in a legal dispute with a client?
Of course you wouldn’t, that’d be like flushing good money down the toilet, but…
That’s EXACTLY what many businesses do when seeking to increase revenue from their website – they hire an amateur who offers their services at a bargain.
Why Your Marketing Strategy Should Include Optimizing Your Website
Think about the last problem, issue or opportunity you faced.
If you’re like most, you researched products, services or best practices online. If you have an advisor in that field, you likely researched the solution they offered or explored other solutions. All from the convenience of your mobile device or desktop computer using your search engine of choice (an April report by Net Market Share indicated 77% use Google).
Your prospects are doing the exact same thing. If they find you on the 1st page of the search results congratulations, you’re well on your way to turning your website into a printing press for money. If your website is buried past the first page, it’s time to explore investing in professional Search Engine Optimization (SEO) services.
What is SEO?
Search Engine Optimization (SEO) is the deliberate process of placing your website higher in the search engine organic results. It covers both the creative and technical elements needed to drive traffic, improve rankings, and increase brand or business awareness in the top search engines (i.e. Google, Yahoo and Bing).
SEO services include many aspects ranging from creating a website that meets the internet’s technical standards, to optimizing what’s shared on your website while improving your reputation on the internet for your products and services. However, SEO is simply not about building websites that are search engine-friendly. It’s also about converting your new website visitors into paying customers/clients.
Organic vs. Paid Search
Search Engine Optimization is a continuous process that boosts the visibility of your website in the search engine results pages. Pay-Per-Click (PPC) is an internet based advertising model that directs traffic to your website by paying a publisher (a search engine provider) whenever your ad is clicked.
According to a web search report, slightly more than 5% of all traffic on the internet is generated from paid advertisements. Meaning, if your marketing strategy excludes SEO, you’re missing almost 19 TIMES as much traffic (hope those ads are cheap, unfortunately they rarely are).
Why You Need a Search Engine Marketing Professional
A Search Engine Optimization professional works with you to define a value-based strategy to monetize your website. Then reviews, analyzes, and implements changes to your website, optimizing it for the search engines while guiding your new visitors to take the action to enter your marketing funnel.
Your SEO professional must understand your products and services, your sales process, be adept at influencing visitors to take action via their copywriting skills, target specific keyword phrases after researching their potential and serve as the link between your company’s leadership, marketing, sales and IT departments.
Optimize for Relevant Keyword Phrases
SEO services begin with the identification of search terms (called keyword phrases) used by your target audience when they are searching for services or products you offer. Your SEO professional will help you find relevant, monetizable keywords they can rank your website for in as little as 3 to 6 months. The selection of phrases you’re unlikely to monetize or one that will require longer than 6 months to rank is an indication the provider you’ve selected does not have your best interests in mind.
While the benefits of SEO are clear, the price of achieving those results must include an analysis of the value they return to your business via increased revenue. Making a $200, $300 or $400 / month investment in SEO that returns $0 in additional revenue is just lining the pockets of your SEO provider. On the other hand, investing $2,000, $3000 or $4,000 / month in SEO that returns $20,000, $50,000 or even $100,000 in additional revenue feels like a real bargain.
If you’re serious about competing in today’s internet economy (and you should be), adding a professional SEO partner to your team makes great sense. Doing so should be one of the single most important elements of your company’s marketing efforts. Optimizing your website to rank on the first page of the search engine organic results, then crafting a visitor experience that positions you as a trusted advisor will dramatically increase your cash flow, allowing you to build and grow the business you desire.
Complete the SEO Audit form at the top of the right column and we’ll share an initial roadmap with you to transforming your website into a sales professional working 24 *7 on your behalf.