Why Your Google My Business Listing is Sending Customers to Your Competition
What’s the First Thing YOU Do?Mentally place yourself in a situation at work, home, or in the community as someone shares a recommendation. Did they recommend a restaurant for your anniversary dinner? A plumber or other service provider to resolve a nagging issue at home? Or a consultant to assist in easing your tension in the office? Regardless of who or what they suggest, what’s the first thing you’re likely to do?
If you’re like most people, you’ll pull out your cell phone and Google their recommendation – right?
Checking up on their recommendation doesn’t mean you don’t trust them. It’s actually just the opposite. We Google their recommendation to confirm the location, check the hours of operation, and learn a bit more to begin experiencing their recommendation right now!
Here’s What HappensWhen you search for the name of a business, Google displays their “My Business” listing right below the paid ads on a mobile device and to the right of the search results on a desktop. Your eyes are immediately drawn to the images and map pin of the My Business listing allowing you to quickly view their location, hours of operation and reviews. Google even presents the ability to call or get directions to the business – WITHOUT VISITING THEIR WEBSITE. When you search for the business using a phrase other than the business name, Google displays the top 3 My Business listings in your area below the ads (if present) on a mobile phone with the same “3 pack” listed below the ads on a desktop.
Due to the way the listings are shared on a smartphone, with a mobile search it’s virtually GUARANTEED you’ll view one of the My Business pages vs. the traditional search results. On a desktop, it’s difficult to scroll past the colorful and enticing My Business listings to get to the traditional organic search results.
Why They’re Going to Your Competitors – Instead of Going to YOUThe prospects that could/should be coming to you are going to your competition for one very simple reason…
…your Google My Business listing hasn’t been optimized to appeal to prospects!
Search as it was understood just a few short months ago has changed dramatically. Prospects can now review and evaluate your suitability (and that of their friend or colleagues recommendation) WITHOUT EVER VISITING YOUR WEBSITE. They may even make the choice to call or visit your business without ever seeing the website you invested $1,000’s to optimize.
There’s Hope for You in Just 3 Short MonthsIN JUST 3 SHORT MONTHS, optimization of your Google My Business listing can be accomplished. This includes creation of a Gmail and Google Account for you as business owner, claiming and verification of your GMB listing, and creation of your business profile. On-going activities (including adding posts, photos, videos, products, offers, local delivery area, and proper business category) can be done to keep the listing relevant. Doing so is SIGNIFICANTLY more cost effective than running ads or optimizing a website many may never see.
Review our service listing below to start driving new customers right to your front door, by taking advantage of the potential POWER of your “Google My Business” listing.
Don’t just take it from us, let our clients do the talking!
Our Office properties were in dire need of tenants. Due to the economic downturn, nothing was working and our rent rolls were bleeding. Ben and his team showcased a Search Engine marketing plan and even suggested we do one property first instead of all 7.
Within months our traffic to the website had increased and new tenants were signing new leases. We certainly owe Intercept Marketing gratitude for getting us through some real lean years. Eventually, we turned over all our marketing to them including printing and Non digital work.
My Business is not a glamorous one. We clean commercial Hoods. It’s a nasty, dirty business. How can Internet lead generation work for me? It took Ben and his team at Intercept Marketing months and repeated meetings to get me to give Internet lead generation a try. I was sure I was wasting money, but they were recommended by another business friend of mine that I trusted. Within months, not only did I have a ton of new leads for the Cincinnati market, but leads were coming from all over the US. I was drowning in work, and had to start farming out the lead outside my area to other companies for a fee. It was a nice problem to have once I figured out what to do.
It’s very neat how they have all my website phone calls routed to my business number, and recorded with an email of that recording coming to me right away, to check on how my employees respond to my customers. My website has been in their tender loving care for over 5 years. They are very quick to respond to requests and changes. The new Help Desk is awesome.
Yes! The number of inquiries and registrations have increased significantly beginning last month! We are beginning to see the outcome of your team’s efforts! Gauging by the number of calls for the March session, I think we are going to break even very soon!
Not bad for a business that just started 12 months ago! We hope the trend will continue. We would like to see a steady increase in enrollment through the end of the year! We will send you a bonus a soon as we hit 40 students!
Intercept marketing helped develop a digital marketing strategy for my family-owned business Acme Manufacturing. They rejuvenated our website and LinkedIn presence and are helping us stay connected with our clients and prospects with a monthly newsletter. Brining in Rick and his team helped us hire a full-time marketing manager that would have not been possible without their leadership and guidance. We have significantly increased our brand visibility with the help of Intercept Marketing.
- G.A. “Fritz” Carlson, President & CEO of Acme Manufacturing
Prior to meeting with Intercept Marketing I had one employee and four students. I now have five employees and sixteen students every two weeks. We are in the process of enlarging our company, and expanding to another site.
- Vanessa Rozier, CEO RN & Associates
The team at Intercept Marketing helped us create 3 targeted facebook ads that were up and running in 7 business days. The ads were posted to draw prospective students to our new Pharmacy Technician Program which was set to begin in 3 weeks. Visitors to our website increased during the time frame the ads ran along with additional phone calls into the office. We appreciate the hard work put into this advertisement project and will use their services for future advertising needs.
- Kellie Ryan,
Community Liaison & Administrative Assistant
Charter Health Care Training Center
When I first engaged Intercept Marketing I was a bit apprehensive. Instead of coming in at the first meeting and selling me something, they sat down with me and my team, asked questions no one had ever asked before, then returned 11 days later and laid out a full strategy plan, even showcased an analysis of my competitors. All this before I even wrote a single check. That strategy worked for many years until it was time for me to retire. I continued to host all my databases and emails with them. What I love is that I can actually talk to someone when I want to, otherwise, I open a ticket on their Help Desk on those rare occasions I need something new done. I was glad to have made the selection on day one, and never needed to look for anyone else.
- Bob Goe,
Continental Financial, Inc.
After 3 years in business I had tried every strategy that my bigger competitors were using, and instead of getting new commercial clients, I was throwing a lot of money out the window. I stumbled across Rick Barron and he offered to help me with an innovative strategy plan. He assured me it wouldn’t be the same old, rehashed stuff. In 1 word, I was impressed. He came up with things for my company that I couldn’t even dream of. It was like he knew my business inside and out. In short, we implemented a couple of his strategies and within 3 months leads started to pour in. With Intercept’s help, I have been able to grow well beyond where I saw myself when I started 4 years ago.
- Raymond Blassingem,
When I was looking for a web designer for my new business, Ben was already in my circle of influence and offered to look at my needs with me. His service was what I was looking for, and I felt comfortable with his style and knowledge. Working with Ben felt like a collaboration with a highly skilled expert who was as proficient at developing the sales funnel and appropriate languaging as he was at the technical requirements. After working with Ben, I came to realize that he guided my business in ways that improved my branding and delivery. I would highly recommend Ben if you want a provider who delivers what he promises, and a whole lot more.
- Larry Watson,
Coach, Author & Speaker,
The first vendor relationship I decided to engage in when starting Advanced Xposure was a website development one. Unfortunately the relationship turned south and Intercept Marketing saved the day. Thank you Rick and Ben for working diligently in getting the website set up and continuing to support our vision. It felt like Advanced Xposure was their only client as the team would be responsive at all times.
- Brendan Caine,
President & Founder
Advanced Xposure, LLC
We were losing thousands of dollars in stolen fuel every month from all our dealerships. We had an antiquated paper system and it was nearly impossible to track who did what, when and who’s stole how much.
I didn’t know what to do. One day as Ben was in the dealership I asked him if he had any ideas. He spoke to my dealership manager, administrator and IT guy the same day. He came back a week later with an online software solution. It became JosephFuel.com. We tracked all our fuel fill-ups and with 4 clicks I could run daily, weekly, and monthly reports and find the gaps of missing fuel. We were able to narrow the culprits down within just a few short weeks, and saved tens of thousands over the year. Best of all, his solution cost us a fraction of what I thought I would have to pay to develop it.
- David Neiheisel
Joseph Automotive Dealer Group
Circa 2008, our Office properties were in dire need of tenants. Due to the economic downturn, nothing was working and our rent rolls were bleeding. Ben and his team showcased a Search Engine marketing plan and even suggested we do one property first instead of all 7. Within months our traffic to the website had increased and new tenants were signing new leases. We certainly owe Intercept Marketing gratitude for getting us through some real lean years. Eventually, we turned over all our marketing to them including printing and Non digital work.
- Pete Montgomery,
Yes! The number of inquiries and registrations have increased significantly beginning last month! We are beginning to see the outcome of your team’s efforts! Gauging by the number of calls for the March session, I think we are going to break even very soon! Not bad for a business that just started 12 months ago! We hope the trend will continue. We would like to see a steady increase in enrollment through the end of the year! We will send you a bonus a soon as we hit 40 students!
- Tina Lopez,
Charter Health Care
Working full time and serving in a leadership role for almost 3,000 members left very little time to conceptualize, author and produce a marketing video for our new website. Fortunately Intercept Marketing stepped up to do just that. They guided us through the strategy, wrote a script to support it and worked with us to shoot the scenes at our convenience. They produced a video we’re proud to highlight on our new website, getting rave reviews when we share it with prospective new members. Thank you for your patience, persistence and creativity in driving this project to a VERY successful completion.
- Bill Essen
Toastmasters International District 40
Google Business Listing and Business Profile Optimization Services
Optimized Google My Business listing for your local search in 3 months with on-going activity and interaction to keep you near the top of the local search listings bringing customers to your door and ringing the phones off the hook.
$978 Down + $388 Monthly
$1,987 Down + $598 Monthly
$4,987 Down + $598 Monthly
|Google My Business Listing Optimization|
|Two (2) one (1) hour meetings with a lead generation consulting specialist to create the optimization and management strategies for your Listing.|
|Claim (if required) your Google My Business (GMB) Free Listing and properly format the business name.|
|Include or update hours of operation and the correct business phone number.|
|Optimize the Listing’s pin on the Google map or your service area to drive local prospects to you.|
|Assign the correct and most appropriate categories for your business to improve visibility.|
|Configure or update the link to your company website.|
|Select cover and profile images that best portray your ability to serve prospects.|
|Audit and initiate appropriate changes to Listings within your business vicinity to support your Listing.|
|Shoot 5 panoramic images and 10 – 15 additional images from a Google Certified Photographer.*|
|Monthly: Audit, rename and Geotag relevant images on your Listing.|
|Google My Business Listing Interaction|
|10 Reviews and Monthly: Create and implement a process to get reviews.|
|Monthly: Create, implement and manage replies to reviews.|
|2/Month Monthly: Consult with you to create and apply posts/events to your Listing to highlight special activities or promotions.|
|Configure up to 100 keyword phrases for your listing in Advanced Online Insights, a state of the art analysis tool providing extended data retention and analysis capabilities to drive additional revenue from your Google My Business Listing. We’re one of the few agencies nationwide that’s able to provide this service to you.|
|10 + 4/Month: Add, properly name and geotag images you provide to your Listing.|
|Provide monthly reports of activity and keyword performance.|
|1/Month: Add, properly name and geotag video on your Listing.|
|Quarterly hourly strategy session to provide insights driving business strategy and development.|
|Correct technical issues preventing your business website from ranking in the Google search results.|
|Author single opt-in content as give-away to website visitors willing to share contact details.|
|Configure opt-in form integrated with MailChimp auto responder to capture visitor contact information for drive marketing funnel activities via email.|
|Author and configure content for up to 9 email messages delivered via MailChimp to coach website visitors through your sales process.|
|Setup and configure MailChimp for up to 2,000 of your website visitors and clients with monitoring and maintenance of the database.|
Turn Your Google My Business Listing
into a Revenue Generating Machine
Claim Your Listing
Your Google My Business Listing is FREE and is your for the claiming. We claim so many listings we’re often able to do so quickly on your behalf.
Optimize Your Listing
Google provides VERY specific instructions on what’s required to complete your My Business Listing for display to potential new clients/customers.
Make Your Listing Visible
Keep a flow of new customers coming to your door step, calling your business and visiting your website my continued interaction with the listing.
Frequently Asked Questions
Google My Business
A business owner or manager can claim their Google My Business listing by postcard, email or phone. A verification process helps ensure the business information is accurate, and that only a representative of your Company has access to it. But the process can be tedious and/or lengthy. We’re able to expedite the process and include adding or claiming the listing in our affordable optimization services.
Google My Business compliments your existing website by giving your business a public identity and presence with a listing on Google. The information you provide about your business can appear on Google Search, Maps, and Google+.
Businesses of all types are able to generate additional revenue by claiming, optimizing, and actively maintaining their Google My Business listing. A physical address is not necessary to leverage the power of placing your business listing in the search results.
You should include panoramic images in your Google My Business listing when you have space inside or out that, when experienced visually through high quality all-around images, will encourage people to visit your place of business.
Advanced Online Insights (AOI) extends your Google My Business listing’s data analysis from 3 to 18 months, while also providing enhanced analysis and discovery capabilities. AOI is a must for any business with seasonal, event, promotional or other variability.
Intercept Marketing is pleased to be one of the very few partners able to offer AOI to our Google My Business clients. Many businesses engage our services just for access to this business building tool.