Frequently Asked Questions
We appreciate your willingness to review the answers to our most frequently asked questions before contacting us. Thank you for valuing the time we invest in serving our clients.
You’re blessed to run a business in the most technologically advanced time EVER. We use all the latest conferencing and screen sharing tools to make sure you feel like we’re sitting in the room with you. If you’re not comfortable working remotely, travel services can be included in your solution.
Google My Business
A business owner or manager can claim their Google My Business listing by postcard, email or phone. A verification process helps ensure the business information is accurate, and that only a representative of your Company has access to it. But the process can be tedious and/or lengthy. We’re able to expedite the process and include adding or claiming the listing in our affordable optimization services.
Google My Business compliments your existing website by giving your business a public identity and presence with a listing on Google. The information you provide about your business can appear on Google Search, Maps, and Google+.
Businesses of all types are able to generate additional revenue by claiming, optimizing, and actively maintaining their Google My Business listing. A physical address is not necessary to leverage the power of placing your business listing in the search results.
You should include panoramic images in your Google My Business listing when you have space inside or out that, when experienced visually through high quality all-around images, will encourage people to visit your place of business.
Advanced Online Insights (AOI) extends your Google My Business listing’s data analysis from 3 to 18 months, while also providing enhanced analysis and discovery capabilities. AOI is a must for any business with seasonal, event, promotional or other variability.
Intercept Marketing is pleased to be one of the very few partners able to offer AOI to our Google My Business clients. Many businesses engage our services just for access to this business building tool.
Hosting & Support
The most efficient way is to use our Help Desk, where your ticket will be routed to the appropriate person/department automatically and they can start working on it. You can access our Help Desk at: Intercept Support Help Desk
Your website will be hosted on a server we own in a state of the art data center environment in the United States.
All hosting and support activities are managed via a secure ticketing system. This system is used by clients to submit requests and inquiries directly to the appropriate member of the Intercept Marketing Team.
Our support staff are dedicated to completing your requests in an efficient and timely manner. If they believe your request to be in the spirit of the support agreement, it will be completed regardless of the time required. If requests are obviously an attempt to complete a bigger objective (like breaking the addition of a new page into multiple 30 minute tasks), the agent will escalate the request to their manager to discuss creating a project to scope the work.
Requests for projects and activities outside the scope of the 30 minute task duration are quoted based on the resources required. Our goal is to provide you the best service at a reasonable price.
You pay 1 set fee monthly for unlimited leads. We rank your site for the monetizable keywords that people are searching for and you get all the leads and calls.
The more phrases you rank for the more leads you will receive. We have found that by giving away a report or information, you will increase your conversion rate from your website visitors.
Your 2-hour Marketing Strategy includes a detailed 40-75 page intelligence report in addition to our 2 hour with 2 strategists. You can order it by visiting Marketing Strategy Session
Your Battle Plan report includes a detailed 40-75 page intelligence report and marketing plan to dominate your niche. You can order it by visiting Battle Plan Report
100% of your marketing strategy investment is applied as a discount to any single service of greater cost approved within the next 90 days.
- Recordings of conference calls and scheduled strategy sessions.
- Comprehensive website technical, marketing, traffic and ranking report.
- Website wire frame for use in visualization of the finished product.
- Asset proofs and image files.
Search Engine Optimization
Your new or refreshed Intercept Marketing website will meet current technical standards for ranking in the Google, Bing, and Yahoo organic search results.
We guarantee that we will continue to work on your behalf, at no charge, starting in the 5th month of your SEO project for up to 4 additional months to achieve the desired 1st page placement in the Google Search Engine Results. We do not guarantee 1st page placement, but we do guarantee we’ll work on your behalf to achieve 1st page ranking for one of your selected keyword phrases.
You are the center of the keyword selection process. Your business experience will be combined with our technical skills and strategic understanding of the Internet to select relevant, monetizable keyword phrases with a VERY high rate of return. We’ll then work with you to craft a new visitor experience that converts your new traffic into REVENUE.
Congratulations! Now that your website is ranking on the first page of the organic search results, we’ll continue to work to drive it into the top 3 listings and begin exploring the addition of other relevant keyword phrases. In other words, ranking your website for terms you’re not paying for! We’ve got 1 client ranking on Google’s 1st page for 96 relevant keywords, but only paying for 8! That’s the value of a long-term strategic partnership with Intercept Marketing.
Our SEO services require a larger monthly investment because we use your resources to create and distribute relevant content to support your goal of increased revenue. We’ve tried offering bargain basement programs, but stopped doing so when we realized they do not provide the resources required to generate a near-term positive return on your investment.
Every single one of our SEO clients has peace of mind in knowing their investment in SEO services with Intercept Marketing is generating 2, 3, or even 10, 20 or 50 times their monthly investment in revenue.
You’ll receive a WordPress website. It’s estimated that on a daily basis there are over 500 sites being created using WordPress. It provides the most cost-efficient, robust platform for most business websites.
You’ll receive a website meeting current technical standards for ranking in the search engine organic search results.
Your conversion optimized website includes copy to influence site visitors to opt-in for your irresistible information, then uses your email auto responder to disqualify the tire kickers to create a flood of new clients every month.
Our goal is to relieve you of the burden of managing your “herd”. We’ll add new members, remove those that have left your farm and assist them in the maintenance of their website account. If you’re planning to have website users with login access, this feature is a must.
We’ll make you a YouTube star, editing and producing 1 new video a week from content you provide. We’ll then help rank both your website landing pages AND your YouTube videos so you can dominate your competition.
After consulting with you, we’ll produce a storyboard based on our successful formula. We’ll review it with you, then we’ll produce it with live or B-roll footage (depending on the video level you’ve purchased)
Why Maintaining Your Google My Business Listing Yourself Could Be the Absolute WORST Decision You Could Make to Grow Your Business.
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Intercept marketing helped develop a digital marketing strategy for my family-owned business Acme Manufacturing. They rejuvenated our website and LinkedIn presence and are helping us stay connected with our clients and prospects with a monthly newsletter. Brining in Rick and his team helped us hire a full-time marketing manager that would have not been possible without their leadership and guidance. We have significantly increased our brand visibility with the help of Intercept Marketing.
- G.A. “Fritz” Carlson, President & CEO of Acme Manufacturing
Prior to meeting with Intercept Marketing I had one employee and four students. I now have five employees and sixteen students every two weeks. We are in the process of enlarging our company, and expanding to another site.
- Vanessa Rozier, CEO RN & Associates
The team at Intercept Marketing helped us create 3 targeted facebook ads that were up and running in 7 business days. The ads were posted to draw prospective students to our new Pharmacy Technician Program which was set to begin in 3 weeks. Visitors to our website increased during the time frame the ads ran along with additional phone calls into the office. We appreciate the hard work put into this advertisement project and will use their services for future advertising needs.
- Kellie Ryan,
Community Liaison & Administrative Assistant
Charter Health Care Training Center
When I first engaged Intercept Marketing I was a bit apprehensive. Instead of coming in at the first meeting and selling me something, they sat down with me and my team, asked questions no one had ever asked before, then returned 11 days later and laid out a full strategy plan, even showcased an analysis of my competitors. All this before I even wrote a single check. That strategy worked for many years until it was time for me to retire. I continued to host all my databases and emails with them. What I love is that I can actually talk to someone when I want to, otherwise, I open a ticket on their Help Desk on those rare occasions I need something new done. I was glad to have made the selection on day one, and never needed to look for anyone else.
- Bob Goe,
Continental Financial, Inc.
After 3 years in business I had tried every strategy that my bigger competitors were using, and instead of getting new commercial clients, I was throwing a lot of money out the window. I stumbled across Rick Barron and he offered to help me with an innovative strategy plan. He assured me it wouldn’t be the same old, rehashed stuff. In 1 word, I was impressed. He came up with things for my company that I couldn’t even dream of. It was like he knew my business inside and out. In short, we implemented a couple of his strategies and within 3 months leads started to pour in. With Intercept’s help, I have been able to grow well beyond where I saw myself when I started 4 years ago.
- Raymond Blassingem,
When I was looking for a web designer for my new business, Ben was already in my circle of influence and offered to look at my needs with me. His service was what I was looking for, and I felt comfortable with his style and knowledge. Working with Ben felt like a collaboration with a highly skilled expert who was as proficient at developing the sales funnel and appropriate languaging as he was at the technical requirements. After working with Ben, I came to realize that he guided my business in ways that improved my branding and delivery. I would highly recommend Ben if you want a provider who delivers what he promises, and a whole lot more.
- Larry Watson,
Coach, Author & Speaker,
The first vendor relationship I decided to engage in when starting Advanced Xposure was a website development one. Unfortunately the relationship turned south and Intercept Marketing saved the day. Thank you Rick and Ben for working diligently in getting the website set up and continuing to support our vision. It felt like Advanced Xposure was their only client as the team would be responsive at all times.
- Brendan Caine,
President & Founder
Advanced Xposure, LLC
We were losing thousands of dollars in stolen fuel every month from all our dealerships. We had an antiquated paper system and it was nearly impossible to track who did what, when and who’s stole how much.
I didn’t know what to do. One day as Ben was in the dealership I asked him if he had any ideas. He spoke to my dealership manager, administrator and IT guy the same day. He came back a week later with an online software solution. It became JosephFuel.com. We tracked all our fuel fill-ups and with 4 clicks I could run daily, weekly, and monthly reports and find the gaps of missing fuel. We were able to narrow the culprits down within just a few short weeks, and saved tens of thousands over the year. Best of all, his solution cost us a fraction of what I thought I would have to pay to develop it.
- David Neiheisel
Joseph Automotive Dealer Group
Circa 2008, our Office properties were in dire need of tenants. Due to the economic downturn, nothing was working and our rent rolls were bleeding. Ben and his team showcased a Search Engine marketing plan and even suggested we do one property first instead of all 7. Within months our traffic to the website had increased and new tenants were signing new leases. We certainly owe Intercept Marketing gratitude for getting us through some real lean years. Eventually, we turned over all our marketing to them including printing and Non digital work.
- Pete Montgomery,
Yes! The number of inquiries and registrations have increased significantly beginning last month! We are beginning to see the outcome of your team’s efforts! Gauging by the number of calls for the March session, I think we are going to break even very soon! Not bad for a business that just started 12 months ago! We hope the trend will continue. We would like to see a steady increase in enrollment through the end of the year! We will send you a bonus a soon as we hit 40 students!
- Tina Lopez,
Charter Health Care
Working full time and serving in a leadership role for almost 3,000 members left very little time to conceptualize, author and produce a marketing video for our new website. Fortunately Intercept Marketing stepped up to do just that. They guided us through the strategy, wrote a script to support it and worked with us to shoot the scenes at our convenience. They produced a video we’re proud to highlight on our new website, getting rave reviews when we share it with prospective new members. Thank you for your patience, persistence and creativity in driving this project to a VERY successful completion.
- Bill Essen
Toastmasters International District 40