Generating Qualified Leads
85% of B2B marketers surveyed in 2016 said that lead generation was their most important marketing goal (Forbes)
Modern lead generation efforts leverage the power of the World Wide Web to reach consumers via social networking sites, email, video hosting sites, and blogs.
Traditional strategies have glaring shortcomings: Expensive, impossible to determine the number of people reached, do not support accurate consumer segmentation
“Why Am I Not Getting More Leads?”Not getting the pre-qualified, high quality leads you NEED to keep your business going? Generating leads is critical to any business, but you’re just not getting the leads you need. Why?
Because your competitors are poaching clients from you, intercepting them before you have a chance to share your value proposition with them.
The ProblemThe problem is your reliance on “old-school” methods of lead generation that don’t work as well as those your competitors are using.
Traditional strategies such as telemarketing, television and radio ads, have several glaring shortcoming. If you’re relying on these ALONE you’re losing out big time!
It’s As Simple As 1-2-3
1. Beat your competitors at their own game, by dominating business they never knew existed (that we’ll show you how to find).
2. Implement a sales process that supports your ideal client and eliminates the tire kickers (one we help you create), giving you more time to service new, high value clients.
3.Sleep peacefully every night knowing you’ve implemented systems to find, engage and convert prospects into clients every hour of every day.
Don’t Wait!Every day you delay is another day you’re losing leads, losing clients, and losing revenue to your competitors! Turn the tables on your competitors! And start capturing the leads they you know should have been yours.
Your Business NEEDS Qualified Leads!
Contact us TODAY to speak with one of our lead generation consultants
Don’t just take it from us, let our clients do the talking!
Circa 2008, our Office properties were in dire need of tenants. Due to the economic downturn, nothing was working and our rent rolls were bleeding. Ben and his team showcased a Search Engine marketing plan and even suggested we do one property first instead of all 7.
Within months our traffic to the website had increased and new tenants were signing new leases. We certainly owe Intercept Marketing gratitude for getting us through some real lean years. Eventually, we turned over all our marketing to them including printing and Non digital work.
Yes! The number of inquiries and registrations have increased significantly beginning last month! We are beginning to see the outcome of your team’s efforts! Gauging by the number of calls for the March session, I think we are going to break even very soon! Not bad for a business that just started 12 months ago! We hope the trend will continue.
We would like to see a steady increase in enrollment through the end of the year! We will send you a bonus a soon as we hit 40 students!
Prior to working with Intercept Marketing I was using billboards, doing mailings, having people pass out flyers for me and not really reaching the clients that I wanted to reach. After starting with Intercept Marketing, we’re reaching the world. Prior to working with Intercept Marketing I had one employee and four students.
I now have five employees and sixteen students every two weeks. We are in the process of enlarging our company, and expanding to another site. The school experienced 1,610% growth and opened a 2nd location in 4 months.
Intercept marketing helped develop a digital marketing strategy for my family-owned business Acme Manufacturing. They rejuvenated our website and LinkedIn presence and are helping us stay connected with our clients and prospects with a monthly newsletter. Brining in Rick and his team helped us hire a full-time marketing manager that would have not been possible without their leadership and guidance. We have significantly increased our brand visibility with the help of Intercept Marketing.
- G.A. “Fritz” Carlson, President & CEO of Acme Manufacturing
Prior to meeting with Intercept Marketing I had one employee and four students. I now have five employees and sixteen students every two weeks. We are in the process of enlarging our company, and expanding to another site.
- Vanessa Rozier, CEO RN & Associates
The team at Intercept Marketing helped us create 3 targeted facebook ads that were up and running in 7 business days. The ads were posted to draw prospective students to our new Pharmacy Technician Program which was set to begin in 3 weeks. Visitors to our website increased during the time frame the ads ran along with additional phone calls into the office. We appreciate the hard work put into this advertisement project and will use their services for future advertising needs.
- Kellie Ryan,
Community Liaison & Administrative Assistant
Charter Health Care Training Center
When I first engaged Intercept Marketing I was a bit apprehensive. Instead of coming in at the first meeting and selling me something, they sat down with me and my team, asked questions no one had ever asked before, then returned 11 days later and laid out a full strategy plan, even showcased an analysis of my competitors. All this before I even wrote a single check. That strategy worked for many years until it was time for me to retire. I continued to host all my databases and emails with them. What I love is that I can actually talk to someone when I want to, otherwise, I open a ticket on their Help Desk on those rare occasions I need something new done. I was glad to have made the selection on day one, and never needed to look for anyone else.
- Bob Goe,
Continental Financial, Inc.
After 3 years in business I had tried every strategy that my bigger competitors were using, and instead of getting new commercial clients, I was throwing a lot of money out the window. I stumbled across Rick Barron and he offered to help me with an innovative strategy plan. He assured me it wouldn’t be the same old, rehashed stuff. In 1 word, I was impressed. He came up with things for my company that I couldn’t even dream of. It was like he knew my business inside and out. In short, we implemented a couple of his strategies and within 3 months leads started to pour in. With Intercept’s help, I have been able to grow well beyond where I saw myself when I started 4 years ago.
- Raymond Blassingem,
When I was looking for a web designer for my new business, Ben was already in my circle of influence and offered to look at my needs with me. His service was what I was looking for, and I felt comfortable with his style and knowledge. Working with Ben felt like a collaboration with a highly skilled expert who was as proficient at developing the sales funnel and appropriate languaging as he was at the technical requirements. After working with Ben, I came to realize that he guided my business in ways that improved my branding and delivery. I would highly recommend Ben if you want a provider who delivers what he promises, and a whole lot more.
- Larry Watson,
Coach, Author & Speaker,
The first vendor relationship I decided to engage in when starting Advanced Xposure was a website development one. Unfortunately the relationship turned south and Intercept Marketing saved the day. Thank you Rick and Ben for working diligently in getting the website set up and continuing to support our vision. It felt like Advanced Xposure was their only client as the team would be responsive at all times.
- Brendan Caine,
President & Founder
Advanced Xposure, LLC
We were losing thousands of dollars in stolen fuel every month from all our dealerships. We had an antiquated paper system and it was nearly impossible to track who did what, when and who’s stole how much.
I didn’t know what to do. One day as Ben was in the dealership I asked him if he had any ideas. He spoke to my dealership manager, administrator and IT guy the same day. He came back a week later with an online software solution. It became JosephFuel.com. We tracked all our fuel fill-ups and with 4 clicks I could run daily, weekly, and monthly reports and find the gaps of missing fuel. We were able to narrow the culprits down within just a few short weeks, and saved tens of thousands over the year. Best of all, his solution cost us a fraction of what I thought I would have to pay to develop it.
- David Neiheisel
Joseph Automotive Dealer Group
Circa 2008, our Office properties were in dire need of tenants. Due to the economic downturn, nothing was working and our rent rolls were bleeding. Ben and his team showcased a Search Engine marketing plan and even suggested we do one property first instead of all 7. Within months our traffic to the website had increased and new tenants were signing new leases. We certainly owe Intercept Marketing gratitude for getting us through some real lean years. Eventually, we turned over all our marketing to them including printing and Non digital work.
- Pete Montgomery,
Yes! The number of inquiries and registrations have increased significantly beginning last month! We are beginning to see the outcome of your team’s efforts! Gauging by the number of calls for the March session, I think we are going to break even very soon! Not bad for a business that just started 12 months ago! We hope the trend will continue. We would like to see a steady increase in enrollment through the end of the year! We will send you a bonus a soon as we hit 40 students!
- Tina Lopez,
Charter Health Care
Working full time and serving in a leadership role for almost 3,000 members left very little time to conceptualize, author and produce a marketing video for our new website. Fortunately Intercept Marketing stepped up to do just that. They guided us through the strategy, wrote a script to support it and worked with us to shoot the scenes at our convenience. They produced a video we’re proud to highlight on our new website, getting rave reviews when we share it with prospective new members. Thank you for your patience, persistence and creativity in driving this project to a VERY successful completion.
- Bill Essen
Toastmasters International District 40
Generate a Flood of New Clients EVERY Month
Identify Your Target
Few businesses can claim “everyone” is within their target market. Even businesses who can, TARGET their message. What keeps them up at night, causes them frustration or poses as opportunities? What are their demographics, hobbies and interests? How do they spend their time, use their talents and allocate their money? Think this limits your business? Few prospects are waiting for the opportunity to buy from you. They are willing to engage with businesses who understand, support and engage them.
Peak Their Curiosity
Your prospects are immune to the drone of marketing and sales pitches they see every day. Presenting another me too sales pitch only works if someone is desperately seeking an immediate solution to their problem (which in many cases are the absolute worst clients). Strive to become their trusted advisor in the space in which you compete with messages that get them asking How do they do that? I wonder if that will work for me? I didn’t know that! Then they’ll come running to you when they (or someone they know) can benefit from your offerings.
WOW Them with Content
After peaking their curiosity by offering them content that’s completely irresistible, add them to an email auto responder series that continues to share RELEVANT content (and occasional) offers. This solidifies your position as a trusted advisor, provides visibility to you as an expert in your field and opens the door to financial and referral transactions. Email series should be a minimum of 7 to 9 touches and correspondence should be limited to something that can be easily scanned on a mobile device while waiting in line for coffee.
Frequently Asked Questions
You pay 1 set fee monthly for unlimited leads. We rank your site for the monetizable keywords that people are searching for and you get all the leads and calls.
The more phrases you rank for the more leads you will receive. We have found that by giving away a report or information, you will increase your conversion rate from your website visitors.