Exploring the True Value of Video Marketing Services
According to data from Forbes, video content will account for 74% of all web traffic in 2017. By 2019, this figure will rise to 80% according to market research carried out by Cisco. The popularity of video content has turned YouTube into the second largest search engine after Google. Naturally, this means brands must adapt to this reality in order to reach target audiences. Below is a look at the true value of video marketing services to American businesses.
Boost Click-Through Rates
Although there are numerous digital channels organizations can use to reach consumers, they tend to have notoriously low click-through rates. Fortunately, you can improve these rates by leveraging the power of video content.
Figures published in a Forbes report show that embedding video in a landing page boosts conversion rates by 80%. What’s more, embedding video in marketing emails increases conversion rates by as much 300%.
Up to 90% of consumers say they make purchasing decisions based on information gleaned from product videos. At the same time, 64% of consumers are more likely to make a purchase after watching product videos. These statistics show that brands that have not implemented video marketing strategies lose significant revenue to competitors.
Grow Brand Awareness
A market survey carried out by Trusted Media Brands and Advertiser Perceptions found that video advertising improves brand awareness substantially. This is in addition to enhancing engagement rates and lead generation. In addition, data from a Forbes report shows that 80% of consumers remember video content they have watched in the last month. Cultivating such brand awareness via other digital content formats would be extremely difficult.
Reach Mobile Device Owners
Mobile device owners are valuable consumers because they made payment transactions worth $27.67 billion in 2016, according to data from eMarketer. This translated to an increase of 183.3% compared to the payment transactions recorded in 2015.
Moreover, the value of mobile-based payment transactions will reach $314 billion by 2020, presenting a huge financial opportunity for businesses that embrace mobile device owners. Luckily, mobile device owners in the US are voracious consumers of video content. This means that businesses can easily reach them via platforms such as YouTube.
Figures from eMarketer’s US Time Spent with Media 2016 spring report show that American adults spend an average of 25 minutes per day watching video content. The most effective way of reaching these consumers is by hiring a company that offers video marketing services. Doing so is sensible because it enables your brand to tap the expertise of professional video content producers and marketers.
Reach a Wider Audience
Consumers share video content more often than they share other types of content — such as text and image. In fact, research done by Simply Measured found that videos are up to 1,200% more likely to be shared compared to text content and links. Moreover, 60% of web users are likely to engage with video content before consuming text content.
Savvy businesses can use these insights to ensure they reach a larger audience than their competitors. It’s worth noting that video content is more likely to go viral than other forms of digital content.
Intercept Marketing LLC
Intercept Marketing LLC is a marketing and advertising company headquartered in Cincinnati that can help you develop a suitable video marketing strategy and execute it. The video content developed can be used to boost and grow site traffic, generate leads, or target a consumer segment with a specific message.
Video is the new normal and brands that do not adapt to this change will splutter while savvy competitors grow and embed themselves as market leaders. Fortunately, you can avoid this outcome by investing in video marketing. Some of the main benefits of video marketing include higher click-through rates, better brand awareness, reach mobile device owners, and reach a wider audience.
Contact us TODAY and begin enjoying the advantages offered by video marketing.
Call (888) 832-0711 or click here to use our Contact Form.